Looking at E-Commerce in the Middle East, it has been one of the fastest growing businesses and UAE itself has some of the most exciting online shopping statistics in the region. Accelerated by the country’s nearly 100% of internet penetration and its reputation as a world-class shopping destination, E-Commerce has witnessed an incredible growth in the UAE since 2014. In 2014, the market was worth 2.5 bn USD and by now, mid-2018 is already touching the 10 bn USD mark.
Using these great provisions it surely is logic to bridge the gap from retail in-store and e-retail to have the e-retail reflecting and working seamlessly in any browser or mobile device. The rise of mobile shopping aka M-Commerce is happening. Souq.com and various other players within the Middle Eastern market have all concentrated on their mobile experiences in order to expand sales and utilize the internet penetration further.
If you like to optimize your M-Commerce experience, stay right here, within this blog we will share with you a brief “Start Guide” on mobile commerce conversation optimization.
In general, people are shopping with their tablets and smartphones, because it is so convenient for them, as they already hold the devices a lot of times in their hand. This may seem a very obvious and logic point, however, there is much more to this. By using our phones mostly all day and every day, numerous things like texting and being socially active, we assume certain things to be digitally in order when browsing through E-Commerce sites. This feels generally throughout the Middle Eastern retails, where some are fully established on mobile, while others are still within the learning curve. Let us start with the guide to explain further.
- Set the right expectation:
On mobile, the screen and visibility are much smaller and more condensed than on the desktop version. This means right by reaching the mobile landing page, the user needs to be able to understand quickly what your site is about.
- No pop-ups for Mobile:
If pop-ups occur within the mobile experience the feeling of a “broken page” is what the user is left with. As nice and greatly thought through the website can be on the desktop version, it will not have a good user experience if the mobile doesn’t follow consistently. Pop-ups are just an example, but they are a vivid example of interrupting the shopping experience massively. It also doesn’t reveal at first sight what the business is about since the pop up is blocking it.
Take away points here are: de-clutter the mobile experience and think of it as a “take away” situation in any coffee place while picking up your favorite cup of coffee or tea. Users are on the go with their mobile devices, hence the focus on the essential has to be stronger than on a desktop experience.
- Product Picture Clarity:
As mentioned earlier, M-Commerce is gaining in popularity because it’s so convenient–we are already using our phones mostly. We do loads of things by habit. One of which is looking through photos. In planning the product photos in your mobile store, think about how you show a photo on your phone to a friend over dinner. Often the friend will take the phone, hold it close up, and pinch or expand the image. People do this all the time when looking at photos on mobile devices. Shoppers want to do this with product photos, too.
- Product Page to Checkout
Once all the product variants have been selected and the purchase is about to happen, assure always that your users are able to locate and easily find the social share and most importantly the “Add to Cart” Button. No need of stretching fingers in order to reach that buttons J
- Checking out smoothly
When proceeding to the checkout, the mobile page should clearly mention the steps ahead to indicate the progress and surely make this as short and in as fewer steps as any possible. Auto-filling is just as important here as it is on the desktop.
With these five Start Guide Tips, you can surely improve your mobile experience and engage users to purchase online more and more. Don’t forget, the more you focus towards actual usability, the user will respond to it.