What is Creativity in Business?

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This question can be super complicated, so let us start off with a definition:

In a summary of scientific research into creativity, Michael Mumford suggested: “Over the course of the last decade, however, we seem to have reached a general agreement that creativity involves the production of novel, useful products” (Mumford, 2003, p. 110),[1] or, in Robert Sternberg’s words, the production of “something original and worthwhile”.[2] Authors have diverged dramatically in their precise definitions beyond these general commonalities: Peter Meusburger reckons that over a hundred different analyses can be found in the literature.[3] As an illustration, one definition given by Dr. E. Paul Torrance described it as “a process of becoming sensitive to problems, deficiencies, gaps in knowledge, missing elements, disharmonies, and so on; identifying the difficulty; searching for solutions, making guesses, or formulating hypotheses about the deficiencies: testing and retesting these hypotheses and possibly modifying and retesting them; and finally communicating the results.”[4]
Source: Wikipedia (search: Creativity – link https://en.wikipedia.org/wiki/Creativity )

This Wikipedia description, which already provides the key messages “something original and worthwhile” and “”a process of becoming sensitive to problems, deficiencies, gaps in knowledge, missing elements, disharmonies, and so on; identifying the difficulty; searching for solutions, making guesses, or formulating hypotheses about the deficiencies: testing and retesting these hypotheses and possibly modifying and retesting them; and finally communicating the results.”[4]This sounds so super simple, considering that basically that’s it, but of course we won’t stop here! ☺

Something original and worthwhile… It is a very broad definition, however it exactly shows what it is all about, that is the reason of having chosen this definition. It is always about being different, and creating something lasting, whether it’s a new idea, a new or enhanced service or product.

So there is your idea/service/product, but what can it do for you? To attract attention you need to be “different” they say. You need to be “creative”. But what exactly does that mean?
The basis of making your project unique, bold and sought- after is to create a need, where people may have not known that they have this need yet. So it means it is about being different from competitors or just outlining the needs of your potential clients better. But how to do this in a creative way?

Sounds still complicating? Well it needs analysis, research, thoughts and progressing thoughts, it is marking an entire process rather than just some adjustments here and there. And there you go, here is your answer, Creativity in business is about loads, but to put that load entirely on your shoulders, while you are having to focus to establish your actual business activity, is too much.

Find out more and consult us at Creative971.
We will guide you.

– by Julia Jackle-

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Stay tuned for expert advice & events atound E-Commerce in the UAE & GCC

© 2018 Creative971 FZ LLC. All Rights Reserved.